Apple Expanding 'Buzz Marketing' Team Focused on Product Placement

Apple yesterday posted a job listing for a "Buzz Marketing Manager" based out of New York (via Dwight Silverman and Business Insider), with the description outlining a position responsible for managing such areas as product placement in film and television and fostering relationships with "high-profile influencers" to promote the Apple brand.
- Product placement in film & television. Work with the creative side of film & TV to place Apple products. This includes getting necessary approvals, managing and trafficking product inventory, following up with studios, and monitoring media for successful placements.

- Build and maintain relationships with high-profile influencers. Influential Apple users could be directors, actors, artists, athletes, designers and select brands or institutions. Determine which relationships have potential to maximize benefit to Apple.

- Leverage relationships to book events at Apple Store Soho. Collaborate with Apple Retail, PR and iTunes to ensure maximum positive outcome for the effort. Produce a podcast for each event into iTunes and maximize the promotional value of the content through PR efforts and partner channels.
Apple describes the role as new and reporting to the head of worldwide Buzz Marketing, suggesting that Apple is expanding its efforts in the area.

Buzz marketing has been receiving significant attention recently, in large part due to Samsung's aggressive efforts in the area led by the "Oscar selfie" posted by Ellen Degeneres. The stunt, which became the most retweeted Tweet in history, was quickly revealed to have been coordinated by Samsung, which was a promotional sponsor

modern_family_ipad
Modern Family's "Game Changer" episode with iPad promotional tie-in

Apple's Buzz Marketing program has been in place for two decades, however, having been developed and led by longtime Apple employee Suzanne Lindbergh until her departure for Jawbone last October. On her LinkedIn profile, Lindbergh highlights her role in helping produce over 1,500 events for Apple's in-store Meet the Filmmaker/Actor series, as well as her work on Apple's original "Hello" teaser ad for the iPhone and a promotional tie-in for an episode of Modern Family days before the launch of the original iPad.

No Revamped Apple TV or iWatch Expected at WWDC

Apple does not have plans to use the company's upcoming Worldwide Developers Conference to debut new Apple TV hardware, its related software, or the iWatch, reports John Paczkowski of Re/code.

Citing sources familiar with Apple's plans, Paczkowski confirms that Apple's big announcements will focus on OS X 10.10, iOS 8, and possibly Healthbook, an app Apple is said to be developing to aggregate fitness and health information.

appletvtouch_2
An Apple TV concept via Curved
Sources familiar with Apple's plans tell Code/red that Tim Cook will not use WWDC to unveil Apple's mythical wearable device. Nor will he use it to show off a new Apple TV, or even preview the new software the company is developing for it. Which makes perfect sense, really. There's little point in Apple unveiling a new OS in advance of a significant hardware update.
Apple's Worldwide Developers Conference, which starts on June 2, has historically been used as a platform for unveiling new operating system software. Apple has, however, occasionally debuted new hardware at the event, including new MacBook Airs in 2013 and the Retina Macbook Pro in 2012.

Though the company does not have plans to unveil an updated Apple TV set-top box at WWDC, the product is said to be in the works. The revamped box is rumored to include an App Store, gaming support, iOS 7 controller integration, and possibly new content deals.

Apple may have had plans to debut the box earlier in 2014, but according to a recent product roadmap from often reliable analyst Ming-Chi Kuo, we may not see an updated Apple TV until the third quarter of 2014.

As for the iWatch, which also remains in development, a late 2014 release date is expected.