Apple to Introduce Full-Screen Video iAds to Apps This Year

Apple plans to introduce full-screen video iAds for apps on the iPhone and the iPad later this year, reports AdAge. The new ads, described as "interstitials," will allow developers to opt into ads that play in between levels within a game or in between articles in a news-style app.

Full screen ads will mark a departure from Apple's typical advertising style, which has limited iPhone iAds within the App Store and iTunes Radio to less obtrusive banners that must be clicked for a video ad to be played. iTunes Radio also features audio ads, but full video ads within apps are arguably more interruptive.

Some free-to-play apps already feature full-screen third-party video ads. Zynga's Draw Something on iPad, for example, requires users to watch a video ad before allowing them to move on to the next level, a task that takes several seconds away from gameplay. Apple currently permits full-screen video iAd advertisements within some iPad apps, but today's report suggests the ads could also be extended to other iOS devices.

Since its 2010 introduction as a way for developers to make money on the iOS platform, iAd has been largely unsuccessful attracting developer interest and revenue. Apple has, however, been attempting to revive iAd with a new focus on iTunes Radio.
The in-app video ads may be a way for Apple to rekindle advertisers' interests in its fancy-but-flawed iAds. The ad product line was unveiled in 2010 with all the pomp and circumstance of a new iPhone, but they've struggled to gain traction in the market. Advertisers were initially asked to drop $1 million for the rich-media units, which more closely resemble a mobile microsite than a banner. That price tag has dropped to $100,000 over the years, even as Apple has added features like maps.
Few details are available on the video ads, including how Apple plans to sell and price the spots, but they may be positioned as a way to further entice new advertising partners to advertise via the service. The introduction of iTunes Radio, which has the potential to bring in quite a bit of revenue, already garnered Apple several major advertising partners, including McDonald’s, Nissan, Pepsi, and Procter & Gamble.

Apple's ad sales, which were at just $125 million in 2012 according to IDC, have lagged significantly behind those of other companies, including Google, but the new video ads along with revenue from iTunes Radio may shift those figures considerably in the years to

credit : aemachinesports.url.ph
credit : wormholespace.com
credit : machinesport.wink.ws

Alleged iOS Security Flaw Enables Malicious Apps to Secretly Log User Touch Inputs

Researchers from security firm FireEye have revealed a new bug in iOS that enables a malicious app to monitor and log a user's touch inputs and button uses while running in the background, reports Ars Technica. The exploit reportedly targets a flaw in iOS' multitasking capabilities to capture user inputs, and allows for them to be sent to a remote server. 

fireeye_logging_ios_flaw2

To demonstrate the flaw, the researchers created a proof-of-concept monitoring app and developed approaches to "bypass" Apple's App Store Review process effectively. Once the app was installed on an iOS device, actions including keyboard inputs, use of the volume, home, and power buttons, screen touches with exact coordinates, and Touch ID events were all captured. The researchers also noted that disabling iOS 7's "Background App Refresh" setting would not disable a malicious app from logging data, as the only present solution to the problem is to manually remove apps from the task switcher. 

FireEye also spoke about the flaw being identified in current versions of iOS:

Note that the demo exploits the latest 7.0.4 version of iOS system on a non-jailbroken iPhone 5s device successfully. We have verified that the same vulnerability also exists in iOS versions 7.0.5, 7.0.6 and 6.1.x. Based on the findings, potential attackers can either use phishing to mislead the victim to install a malicious/vulnerable app or exploit another remote vulnerability of some app, and then conduct background monitoring.

The group added that it is actively working with Apple on the issue, although the company has yet to comment publicly. The news comes less than a week after Apple issued iOS 7.0.6 in response to a SSL vulnerability that allowed a hacker to capture or modify data from Safari in supposedly secure sessions. 

The SSL security bug was also found to be present in OS X, as new research over the weekend revealed that additional apps such as FaceTime and iMessage could be compromised. Apple confirmed to Reuters that it will issue an OS X software update "very soon" to patch the bug.

credit : https://googledrive.com/host/0B7NKAY5rSqLJSW5kN2tUZV95bnc/